lt;em>Left, Mike Bucca with his swimbait creation, the Bull Shad. Right, Bucca preps lure components</em>. <em>Photographs by Hollis Bennet</em> They started like most lure makers do: tinkering in boats and basements, in garages with tools and crude designs. They created a Frankenlure, usually ugly at first or maybe not even functional. They trimmed here and there, added this and that, tried to make it effective, and started over again. And then it worked. Their creation caught fish. Word got out. More friends wanted lures. Then strangers, via emails and calls. Suddenly, everything went from zero to 60.
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